JJ Grey & Mofro, Marc Broussard to headline Hook’em for Heroes in Pass Christian

Hook’em for Heroes returns to Pass Christian, Mississippi, on Sept. 11–12 with a fishing tournament and free block party to raise money for veterans, active military members, first responders and their families. The event will feature a major Gulf Coast music lineup, family activities and sponsorship opportunities, with proceeds supporting local community resources.

Why it matters: - Hook’em for Heroes is designed to generate money for local veterans, active military members, first responders and their families. - The event combines a fishing tournament with a free public block party, which broadens community participation beyond anglers. - Funds raised through registrations, sponsorships, donations and event activities support the mental, physical and emotional well-being of local veterans and first responders.

What happened: - Hook’em for Heroes will take place Sept. 11–12, 2026, in Pass Christian, Mississippi. - Nine Toes Brewing Company and Alligator Mike Promotions are presenting the two-day event. - The weekend starts Friday, Sept. 11, with the fishing tournament captains’ meeting at 6 p.m., followed by live music, food and drinks. - The free public block party runs Saturday, Sept. 12, from 1 to 10 p.m. at Nine Toes Brewing Company. - Tournament scales will be open from 3 to 6 p.m. Saturday, and the winner will be announced at 7 p.m.

The details: - The 2026 music lineup includes JJ Grey & Mofro, Marc Broussard, Cedric Burnside, Honey Island Swamp Band, Nonc Nu & Da Wild Matous, and Dexter Danos Band. - The event will also include food, drinks, vendors, raffle prizes and family activities. - Millcrick Charity organizes Hook’em for Heroes as a Mississippi-based 501(c)(3) public charity. - Businesses and organizations can choose from sponsorship levels and custom opportunities. - Sponsorship options include the tournament weigh-in, captains’ dinner, first-responder tribute and merchandise bags. - Admission to Saturday’s block party is free. - Registration, sponsorship information and event details are available here.

Between the lines: - The event has grown beyond a tournament into a community fundraiser and social gathering, according to Kenneth A. Harshbarger, chief executive officer of Millcrick Charity. - Harshbarger said the weekend gives people a chance to enjoy the Mississippi Gulf Coast while supporting veterans and first responders. - The format suggests organizers are using live music and a free public event to increase turnout and fundraising potential.

What's next: - Organizers will continue selling registrations, sponsorships and event support ahead of the September weekend. - Businesses and organizations still have opportunities to back the event through named sponsorships and custom packages. - More event information is available on the event website and on Instagram and Facebook.

The bottom line: - Hook’em for Heroes is positioning a Gulf Coast fishing weekend and concert-style block party as a fundraiser for community members who serve others.